Twitter is Paying Creators Ad Revenue on Their Threads

Going forward, Twitter will now share ad revenue with creators for any ads appearing in their threads. The update was announced by Elon Musk back in February, so many creators have been eagerly waiting for this update to appear on the platform.

To help users understand this new update, we’ve talked about:

  • Threads compared to Twitter
  • Twitter Blue Subscription options
  • What exactly can be monetised
  • What are the requirements to be paid

For help with your own social media tactics, including using Twitter and Threads, contact our team.

Twitter VS Threads

With the recent launch of Threads (which managed to reach 1 million users in 5 hours!), it’s no surprise that Twitter felt the need to push efforts to keep their top tweeters on the platform.

As Threads is still very much in its early days of operations, it’s unclear whether they will also introduce a creator pay scheme in the future. Currently, Mosseri has said they have no plans to put adverts on the platform just yet, with the focus being to keep users on the platform and to create a comfortable environment for all.

To learn more on how to use Threads and the potential updates to come, check out our latest blog. Also, check out our own Threads account!

What Are the Requirements for Content and Creators?

Many creators were sharing their pay announcements at the start of this week, with some receiving up to 50K thanks to the new scheme.

The requirements are quite strict for who qualifies; the user needs to be active for at least 3 months, subscribed to Twitter Blue and receive more than 5 million Twitter impressions each month, to receive a payout.

Twitter has said that no violence, gambling, drug or alcohol content will be allowed to be monetised on the platform, as well as no sexual content. The restriction on sexual content was quite an unexpected move, considering the percentage of sex workers on the platform and its allowance of adult content in general.

What is Twitter Blue?

Twitter Blue is a monthly subscription option on the platform, costing £11 a month/£114.99 a year ($8 per month/$84 a year) and allows users to get the blue tick next to their username, along with access to early features introduced on the platform, such as this new scheme.

Now, Twitter Blue is the only way users are allowed to edit their tweets once published, get prioritised rankings, format tweets with bold and italic text and create tweets with up 25,000 characters, just to name a few. Other features include:

  • Bookmarking Folders
  • Change app icon display
  • Upload videos up to 2 hours long
  • Choose a theme for your display
  • Upload an NFT profile picture
  • SMS Two-Factor Authentication

Check out Twitter’s official guide page to learn more.

Do you think this will help Twitter keep its audience, or is the change too late?

Want to create engaging and captivating tweets and social media posts to communicate with your audience? Talk to our team and discuss how we can grow your social media presence.



Days :
Hours :
Minutes :



Check out our digital bundles


How to Use TikTok Interactive Add-Ons

Recently, some major releases for TikTok, including interactive add-ons, have been added to the platform, which you’ll notice when accessing TikTok Creative Centre to create an ad.

Our Guide to Threads: Need to Knows and Top Tips

Threads (Meta’s new competitor to Twitter) has now been live for a little under a week, giving us a bit of time to play around with it and see what is working best on the platform, so we figured we’re ready to give you a guide to Threads!

In this guide, we’ll talk you through:

How to set up an account
Why Threads launch was so successful
Everything that seems to get results
Our predictions for new features

A guide to finding social media trends

Have you ever wondered why you’re seeing everyone on your social media feed posting similar content?

The answer… it is because they are ‘following a trend’.

Social media trends are renowned for their high engagement levels such as video views, likes, shares, and comments.

The reason people do this is because it’s a great way to bring exposure and awareness to your business.

Apprenticeship Week 2023

It’s nearing the end of National Apprenticeship Week, so it felt important to talk about the opportunities apprenticeships can provide, both for a learner and a business.

As many of you may know, we currently have two apprentices at Infinity Digital: Hal and Abbi.

Do you need help to get the most out of your digital marketing?

Is your Facebook in a frenzy?

Has your TikTok lost its rhythm?

Have your tweets flown away?

Is your LinkedIn in a layby?

For answers to these questions and more and to get a free review of your marketing and website from our expert digital marketing team

Book your FREE review today!