Social Media Marketing
Social media is the name, growing your presence is the game. We have a host of skills in developing social channels including influencer marketing.
What's so good about social media?
Social media marketing for small businesses has changed so much and it’s getting harder to be seen.
Our approach is simple.
We create content and engage with the audiences, which helps us to humanise a brand and prevents talking at people instead of with them.
There are many elements to social media but most of them come down to research and understanding where your audience is located. From there, it’s down to how we create content to engage with them further.
We don’t believe that firing posts out every week is an effective strategy on its own. Learning how to speak to your customers or potential customers is a top priority for us.
the common misconceptions
Paid vs organic
There are many misconceptions about social media marketing and we want to break it down for those in the back
- Organic social creates awareness.
- Organic social develops relationships online.
- Organic social should be a gateway to your website or app.
- Paid social is more direct for sales and leads.
- Paid social is where you pay for advertising, like Google Ads.
- Only be present where your audience is.
- Organic social is not a sales channel
- Sales 'speak' isn't going to wash with your followers.
- There isn't a number of 'posts per week' that will get you customers.
- Following people randomly will not get you seen 'faster'
- Hashtags are not 'pointless' - they provide added value to your content.
Our Social Media Services
Social media is just one of the many factors within online marketing, but it is an important one.
We cover all aspects of social media marketing services, from media planning and creating posting schedules, to community engagement and influencer campaigns – find out a bit more about our extended services below
Hashtag Research
Using hashtags in social media posts goes without saying these days. That's why we conduct thorough research to see which hashtags would reach your ideal audience.
Community Engagement
Cultivating a community on social media is a big part of growing your presence. We specialise in finding new accounts to interact with and will even act on behalf of your business.
Content Scheduling
Preparing engaging content is one thing, but making sure it is put out to the world at an optimal time is super important for reach and engagement on social media.
Analytics & Reporting
We're the lovers of data. All good data from social media can show us (and you) how successful campaigns are and provide valuable insights for improvements.
When you're looking to grow your brand, product or service then we'll identify which channel is best suited to target an audience using PPC advertising.
Know what your prospective customers are searching for and be a part of their journey to buy with you through data driven, targeted keyword research.
Got products to sell? We can integrate your website to the likes of Facebook, Instagram & Pinterest, giving your customers an opportunity to buy without leaving the platform.
From finding the right influencer to managing a campaign, influencers are one of the best ways to get the message out to your target customers.
All good social media starts with a plan of action with lots of research into your market, audience and competitors. That's where we find a slot for you to fit in and shine.
Why Infinity Digital?
I present to you the social media crew…
Pippa, Hal and Abbi are a first-class team and their natural skills blend well together when working on building social media for our clients.
We have a robust ‘content-first’ social media strategy, which is lead by Pippa, then our super-star crew get to work on creating engaging content for your business.
We pull you in to be part of this process, because it’s important for you to guide us on what is paramount to you when getting your message out there!
What our clients say
Read the reviews in more detail at our Google My Business page.
I vey rarely leave reviews but I have been so impressed with Jacob and his team at Infinity Digital who helped me produce a client guide in a short space of time. They were professional from the outset and I am thrilled with the end results...
We are very happy with Infinity Digital’s services and the support they’ve given to us. We love the monthly reviews and have seen some new customers come from the PPC Campaigns. We are looking forward to working with you in the long term and seeing some great results.
Great service provided. They take care of all our digital marketing and even produced our van livery! Currently producing our new website and we are very pleased with designs we've seen so far. Highly recommended.
Organic Social Media Management PRICING
Organic social media management refers to the practice of building and maintaining a brand’s presence on social media platforms through non-paid, natural, and authentic engagement with the audience.
It involves creating and sharing content that is relevant, valuable, and tailored to the target audience’s interests and preferences.
Organic social media management focuses on fostering genuine connections, fostering brand loyalty, and driving organic growth without relying on paid advertising. This includes activities such as posting regular updates, responding to comments and messages, engaging with followers, running contests or giveaways, and leveraging user-generated content.
The goal is to establish a strong brand identity, increase brand awareness, and encourage meaningful interactions that contribute to the overall success of the brand on social media.
ALL PLANS INCLUDE AS STANDARD
- Includes: Facebook, Instagram, LinkedIn, Twitter or TikTok
- Custom Social Media Content Calendar
- Easy to read Analytics
- Dedicated Crew assigned to you
- Easy Sign up and Onboarding
- Social Media Strategy
+
2 Posts
+
1 Story per week
Choice of 2 platforms
5 custom design graphics
copywriting
hashtag research
& community engagement
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3 Posts
+
2 Stories per week
Custom designed graphics, photos & videos
1/2 day content shoot every month
Choice of 4 platforms
5 custom design graphics
copywriting
hashtag research
& community engagement
+
4 Posts
+
4 Stories per week
Custom designed graphics, photos and video
Full day content shoot every month
Bespoke filters for Instagram & TikTok
Choice of 5 platforms
5 custom design graphics
copywriting
hashtag research
& community engagement
- Additional Platforms £100+VAT / Platform
- Extra Post / Story £200+VAT
- Setup of Social Media Page with Brand Assets £200+VAT
- Creation of Sparkar Filter for IG £350+VAT
- Half Day Content Shoot including Shoot Plan £350+VAT
- Full Day Content Shoot including Shoot Plan £525+VAT
- Detailed Social Media Analysis Report £350+VAT
PAID SOCIAL - LEAD GENERATION & ECOMMERCE PRICING
Paid social – lead generation is a marketing strategy that involves utilising paid advertising on social media platforms to generate leads for a business.
Through targeted ads and promoted content, companies can reach a specific audience and capture their contact information or encourage them to take a desired action, such as signing up for a newsletter or downloading a resource.
This approach leverages the vast user base and advanced targeting capabilities of platforms like Facebook, Instagram, LinkedIn, and Twitter to attract potential customers and nurture them through the sales funnel.
E-commerce refers to the buying and selling of products or services online. It involves conducting commercial transactions electronically, usually through a website or an online marketplace.
Ecommerce has revolutionized the retail industry by providing convenience and accessibility to consumers and enabling businesses to reach a global audience. It encompasses various models such as business-to-consumer (B2C), business-to-business (B2B), and consumer-to-consumer (C2C) transactions. Ecommerce platforms offer features like online catalogs, secure payment gateways, shopping carts, and order management systems, enabling businesses to establish and grow their online presence and streamline their sales processes.
ALL PLANS INCLUDE AS STANDARD
- Includes: Meta, LinkedIn OR TikTok Ads
- Custom Designed Graphics for Ads
- Easy to read Analytics
- Dedicated Crew assigned to you
- Easy Sign up and Onboarding
- Social Media Ads Strategy
+
1 Super-Boost Campaign EVERY month
1 x Funnel-Style Laning Page (THAT CONVERT)
Weekly Management of YOUR Campaign
Choice of 1 platform,
copywriting
simple end-of-month reports
5 custom graphic ads
* ads budget not included
+
2 Super-Boost Campaign EVERY month
1 x Funnel-Style Laning Page (THAT CONVERT)
1 series of Automated Email follow-ups
Weekly Management of YOUR Campaign
Choice of 1 platform,
copywriting
simple end-of-month reports
10 custom graphic ads
* ads budget not included
+
2 Super-Boost Campaign EVERY month
2 x Funnel-Style Laning Page (THAT CONVERT)
1 series of Automated Email follow-ups
Daily Management of YOUR Campaign
Choice of 2 platforms
copywriting
detailed end-of-month reports
10 custom graphic ads
* ads budget not included
- Additional Platforms £100+VAT / Platform
- Extra Post / Story £200+VAT
- Setup of Social Media Page with Brand Assets £200+VAT
- Creation of Sparkar Filter for IG £350+VAT
- Half Day Content Shoot including Shoot Plan £350+VAT
- Full Day Content Shoot including Shoot Plan £525+VAT
- Detailed Social Media Analysis Report £350+VAT
Frequently Asked Questions
You may have questions and rightly so! Check out some of our frequently asked questions and their respective answers below.
We don’t believe in long-term contracts, so we have developed a deliverable service that has a 3-month minimum commitment by you.
It’s always best to keep the momentum going and build on our learning.
First thing is first, the cost.
Appointing our agency is lower in cost over employing a digital marketing professional full time.
Secondly, we find that an in-house employee may struggle to keep in the loop with trends whereas our in-house team are constantly updating their knowledge banks with new changes in the industry to support your digital marketing strategy.
In two ways.
You can provide us with photos and videos to use.
OR
We can create the content ourselves with members of our team (or yours) on-location at your office/site or using actors.
Research.
Yes, there is only so much you can Google. So, we attend webinars, listen in on your sales calls and ask a ton of questions during onboarding.
This makes sure we get things right, first time.
No.
We’re upfront and honest about the costs associated with digital marketing. We’ll outline everything in a easy to read quotation breaking it all down so you can make your informed decision.
There is no specific budget for paid ads, but we’d recommend putting aside at least £7 per day for one campaign on social media.
We have multiple strategies for social media and, as standard, we offer to research, follow and engage with your customers and prospective customers to form online relationships – we’ve found this aides the sales process!
Influencer marketing for small businesses, especially B2C brands is simple.
We research the right talent to fit with your business.
We develop a robust outreach method on your behalf to attract them to work with you.
We organise for the shipment of products to gift the influencers with to use in their content on social media.
We’ll even organise for these influencers to attend photo shoots or star in videos, all managed by our crew!
Want to unlock the potential of your business?
Book your free, personalised video review and discover how we can help you improve your digital marketing
