Recently, some major releases for TikTok, including interactive add-ons, have been added to the platform, which you’ll notice when accessing TikTok Creative Centre to create an ad. These elements help people to engage with your adverts in new ways, such as:
- Super liking
- Shaking to reveal elements
- Drawing shapes to reveal
- Viewing pop-ups or multiple videos at once
- Using countdowns
Keep reading to learn the best practices on TikTok Creative Centre, our favourite TikTok Interactive Add-Ons and how AI has helped to improve content creation.
What is Creative Centre and where do I find Interactive Elements?
Creative Centre is TikTok’s inspirational bank to see trending songs, hashtags, and creators; leading ad videos (including exactly which frame got the most clicks); creative strategies for content and tools such as interactive add-ons and script generator. This platform gives you access to everything that is “hot” and aims to teach you on how to make your own content.
When going on to Creative Centre, you’ll see “Creative Tools” at the top, which will give you access to Interactive Add-Ons and Script Generator, TikTok’s newest AI addition.
What is Script Generator?
Script Generator is an integrated AI designed specifically for TikTok advert video creation. It is designed to put together approximately a 30-second script, along with video directions and a call-to-action.
To use Script Generator, you simply select the industry you work in, include the product name and description, select the duration and any keywords you want to be included, and then generate the content. This will then generate three script options (broken down into the hook, scene and call-to-action), with the option to generate more if you’re unhappy.
Through our experimenting, we’ve found that the scripts generally are a little over the top, with the visuals not always being suitable for companies with a smaller budget, but this can still be a great tool for initial ideas and inspiration to get you started.
For help in getting your TikTok videos filmed and set up, contact our team.
Why should I use TikTok Interactive Add-Ons and how?
According to TikTok Creative Centre, ads with an interactive element get a +57% click-through rate and a +30% engagement rate, showing that there is a definite motivation to try out the new features.
Interactive add-ons provide a unique way to deliver your message on TikTok via an advert. By adding an interactive add-on, it helps you offer your audience an interesting way to engage with content, besides just watching a video. Now, users can “shake”, “gesture” or “superlike” the advert to reveal hidden elements, such as a discount, landing page or maybe even launch details of a secret event- the possibilities could be endless!
Theoretically, interactive add-ons such as this should help to combat mindless scrolling as the user is prompted to actively do something on your video. This way, you can keep attention for longer, helping to build up brand awareness and retention of your content!
Unsure of how to get started on TikTok? Contact us!
Our team are experienced in creating video content and adverts for TikTok. Let us know your goals and we can help you devise a content strategy for your organisation on the platform that’ll express your brand’s voice and vision.
We’re able to help you with content shoots, content calendars and the creation of all your TikTok assets, so let us take the stress out of social media for you!