Could this really be it? Tracking your open rates, clicks and location-based reporting from your very sexy email campaigns might be coming to an end…

Well, when iOS15 is released that will definitely be the case for some users. Apple have released some new privacy changes that will change up the way us marketeers rely on this data for future planning campaigns.

A recent article has been published on Vox.com explaining these new privacy changes but it appears that Apple users will have to pay for these privileges via their iCloud subscription. The particular change I am interested in is the new ‘Hide My Email’ feature, which allows you to create a fake email address for the websites out there that ask you to enter one email to access, subscribe to emails or read content.

Those emails will then be redirected to your usual inbox but won’t show the company/website owner the real email address, so us marketers will not be able to see who has opened an email and where they opened it. There are limits to this as Apple have shown that it only appears to work on Safari, Mail and with your iCloud email address only.

So, we may be panicking over nothing but there are so many privacy changes that are happening in the digital marketing world right now it’s getting harder to keep up!

Our Agency, Infinity Digital Agency, recently gave some insight in one of our social media posts into how third-party cookie tracing will be eliminated by Google over the next 12 months. We’ve already seen Facebook spring into action with tracking updates on ads within Ads Manager following the iOS14 update, so it leads me to question… what is going to happen next?

Let me know what you think about all of this in the comments section. I am keen to see people’s reactions to this…