Is Google creating a generation of Slacker Search Specialists?

Recent developments in Google Ads see the company pushing businesses more towards their AI ad campaigns (also called Performance Max campaigns, P-Max for short). Using machine-learning algorithms, Google promises better results for your ad campaigns without having to worry about manual optimisation. In practice, this means you give Google all of your ad assets (and […]

What should your PPC Budget be?

PPC budget. Those two words are enough to make anyone shudder! Budgets are usually met with confusion and a wide variation of advice (which isn’t always correct, or even helpful.) At Infinity Digital, we are here to try and take away some of the stress and uncertainty surrounding the dreaded ‘PPC Budget’. Curious? Of course, […]

Easy ways to build your Brand Awareness

Easy ways to build your Brand Awareness What is Brand Awareness? Simply put, brand awareness is having people recognise your company, your brand, your services and your products. There are a few aspects to consider when you want to increase your brand awareness, with these mainly being your social media platforms and web presence. Your […]

The importance of identifying click fraud in today’s world of paid advertising

The importance of identifying click fraud in today’s world of paid advertising Lots of brands utilise PPC for search and social media to help drive traffic to their websites and apps. However, what if I were to tell you that there are bots, fraudsters and competitors clicking on your ads and spending your well earned […]

The sexy new image extensions from Google Ads

The sexy new image extensions from Google Ads We’ve all seen it, right? The new image extensions for Search Google Ads Campaigns are the hottest new feature to pay per click campaigns. But the question is, what are they and do they have any impact? What are image extensions? Image extensions are a new feature […]