The daily tasks of a social media manager

The daily tasks of a social media manager Firstly, what is a social media manager? There are various definitions of a social media manager and what they do, but I’ve found this from the Digital Marketing Institute, which sums it up very nicely. “Typically, a Social Media Manager is the person in an organization who […]

The importance of identifying click fraud in today’s world of paid advertising

The importance of identifying click fraud in today’s world of paid advertising Lots of brands utilise PPC for search and social media to help drive traffic to their websites and apps. However, what if I were to tell you that there are bots, fraudsters and competitors clicking on your ads and spending your well earned […]