Is Google creating a generation of Slacker Search Specialists?

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Recent developments in Google Ads see the company pushing businesses more towards their AI ad campaigns (also called Performance Max campaigns, P-Max for short). Using machine-learning algorithms, Google promises better results for your ad campaigns without having to worry about manual optimisation. In practice, this means you give Google all of your ad assets (and […]

Consultancy Marketing with Jacob Styler

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I am launching a brand-new service! As the founder of Infinity Digital, I am offering up consultancy marketing services to SMEs across the three counties and beyond! But what is it all about… What is consultancy marketing? Consultancy marketing is when an expert professional provides strategic advice and guidance on a brand’s marketing as well […]

3 reasons why you should use niche marketing agencies

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There has been a lot of talk in the office recently about going niche and not being too broad. Chris, our fantastic PM, came up with this piece about why it would benefit you to use a marketing agency that niches down their services and sectors. 1) Why use niche marketing? You may have come […]

Why we became search and social first

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I know what you must be thinking… what does search and social first even mean? Let’s do a quick backstory first. When I launched Infinity Digital back in February 2021, I wanted to create the ultimate one-stop-shop solution for all things digital marketing. I had all the best intentions to deliver on this but there […]

What should your PPC Budget be?

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PPC budget. Those two words are enough to make anyone shudder! Budgets are usually met with confusion and a wide variation of advice (which isn’t always correct, or even helpful.) At Infinity Digital, we are here to try and take away some of the stress and uncertainty surrounding the dreaded ‘PPC Budget’. Curious? Of course, […]

Case Study: Dave Harford Photography

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Case Study: Dave Harford Photography Our latest mission with Worcester-based photographer, Dave Harford. Visit Website Who? Dave Harford is a Worcester-based Photographer (and by day a Traffic Officer). What started as a passion with a compact camera soon turned into a flourishing business! Dave’s specialisms lie in the area of landscapes but works across a […]

Case Study: PAL Fitness Education CIC

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Case Study: PAL Fitness Education CIC Our recent mission with a local community interest company supporting adults with long-term health conditions. Visit PAL Fitness Education CIC Who? PAL Fitness Education are a community interest company (CIC), whose mission is to support older adults, enabling them to take responsibility for managing long term health conditions. The […]

Case Study: PJ Nicholls

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Case Study: PJ Nicholls Our mission with a family-run Ford & SsangYong dealership in Worcestershire & Gloucestershire. Visit PJ Nicholls Who? PJ Nicholls is a local Ford & SsangYong dealership with showrooms across Pershore, Evesham, Malvern, and Tewkesbury. Established in 1984, this family-run business remains independent and family owned to this day, with core values […]

Case Study: SME Comply

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Case Study: SME Comply Read our latest mission with the experts in data protection and legal compliance. Visit SME Comply Who? SME Comply are a boutique Data Protection and Legal Services Consultancy with offices in the UK and Ireland. Their mission is to simplify the management of compliance and legal matters, by offering a fixed-fee […]

Case Study: Hayman-Joyce

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Case Study: Hayman-Joyce Our mission with the leading and award-winning estate agents in the North Cotswolds. Visit Hayman-Joyce Who? The leading estate agents, auctioneers and valuers in the North Cotswolds, who have established a trusted and reliable service in our local area and in London. This privately owned, independent local firm of estate agents believe […]